Diggri

Client

Diggri
Company

Industry

Event Management & Technology

Role

UI/UX
Designer

Project Overview

This project involved the design and development of a mobile application tailored for event management. The solution focuses on scalability and customization, enabling clients to personalize their platforms while delivering a seamless user experience.

1

Needs

Client vision alignment

2

FLOW

User journey mapping

3

WIREFRAMEs

Initial design drafts

4

design

Customizable UI

5

TESTING

Usability adjustments

1. Needs

Vision​

To establish Diggri as a unique platform that stands out for its exceptional design, innovative features, and seamless user experience, empowering clients to create personalized event experiences.

Mission

Create an app that is easy to customize, offering remarkable design, intuitive usability, and seamless navigation, ensuring a smooth and engaging experience for both clients and users.

How might we design a white-label, bilingual event platform that allows seamless customization for each event, while providing a smooth and intuitive user experience for diverse audiences across different devices?

2. Flow

The necessary pages were identified and illustrated in a basic phone template. This approach ensured that the essential content for each page was included, providing clarity when presenting the navigation structure to the client. It offered a clear understanding for the client, project manager, and developers regarding the intended user journey within the application.

then,

The pages were organized together to complete the user flow, clarifying the navigation structure and ensuring a cohesive experience. This process enabled a clear visualization of how users would interact with the app, ensuring seamless navigation.

3. Wireframes

The necessary pages were identified and illustrated in a basic phone template. This approach ensured that the essential content for each page was included, providing clarity when presenting the navigation structure to the client. It offered a clear understanding for the client, project manager, and developers regarding the intended user journey within the application.

4. Design

1. Color Scheme & Customization:

A cohesive look and feel for the app was established while allowing for customization by selecting a standard color palette.
The base color, #26344F, provides a professional foundation, complemented by #EBF3FB for balance. A pop color, #FF805D, was used for highlights and interactions, while a neutral light gray, #FCFCFC, harmonizes with all elements. This predefined palette enables clients to envision a unified, polished application that balances functionality with visual appeal.

2. Typography Choices:

o support the app’s customization capabilities, a flexible typographic approach was adopted using two fonts: Roboto as the primary font for readability and Outfit to add visual interest.

3. Design Balance for Event Management:

The app’s design balanced simplicity with distinctiveness, ensuring a clean, intuitive layout while maintaining a visually unique appearance to differentiate it from competitors. This approach fosters a streamlined user experience, allowing users to focus on functionality while enjoying an appealing interface.

5. Testing

Collaborative Testing & Iterative Feedback Process

Detailed design reviews were conducted to ensure that visual elements translated accurately from prototypes to the live application. The development team provided APK files for testing on phones, allowing the app to be experienced as users would. Feedback was documented on GitHub using the ‘Issues’ feature to track functionality and design discrepancies. Through iterative testing cycles and close collaboration, issues were addressed early, ensuring a seamless and consistent user experience.

Final Reflections

Key Learnings

This project was truly hands-on, and each task required me to dive into research and experimentation. From iterative testing to understanding the nuances of mobile app functionality, I learned the importance of detailed critique and precision in testing. I also realized the value of transparent communication—constantly sharing updates and ideas with the team was essential in refining the project.

Looking Forward

With Diggri as my starting point, I’m excited about the journey ahead. I want to deepen my focus on the UX process, mastering it to create impactful user experiences. Going forward, I’ll concentrate on making efficient design choices, from selecting the right fonts and colors to crafting layouts and grids that elevate the user experience.

Information

tatiana.a.barakat@gmail.com

Hauts-de-France, France